Dennis Deery

Blink by Malcolm Gladwell

April 11, 2005

Malcolm Gladwell does it again. His first work, The Tipping Point, became a hot bestseller during the internet craze in the 1990s. His second book, Blink, discusses how people make rapid decisions, and the ramifications of those decisions. Contrary to what you might think, he makes the case that it’s sometimes possible to make better decisions by gathering and evaluating less data. Overall, this book is a good look at part of the decision-making process. I think there’s a lot of information here that’s important to policy-makers and other leaders with a need to get people behind their decisions.

You can check out a number of Gladwell’s New Yorker articles for free at his web site,

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