Dennis Deery

Small Town Rules

May 8, 2012
Professsional CommunityDevelopment Books

by Barry Moltz and Becky McCray

(Full disclosure: Becky is one of the organizers of #140conf Small Town, where I’ve spoken the last two years. She was kind enough to provide me with a review copy of her book.)

This book, subtitled “How Big Brands and Small Business Can Prosper in a Connected Economy”, is a great look at the unique attributes that can make small town and rural businesses successful. Because social media has made it so much easier to build communities of any size online, the authors make the case that all business must now work like small town business to be successful.

I first met Becky McCray at the National Rural Assembly in South Sioux City, Nebraska in 2010, then got to know her better at the #140conf Small Town that she co-hosted with Jeff Pulver in Hutchinson, Kansas. Becky is a small-town business owner, blogger and speaker who teaches people how to do effective tourism promotion in rural areas. She’s a lady that knows her stuff, and it shows in this book.

The book offers seven rules for doing business the small-town way, including my favorite, “Treat customers like community.” But even better than the rules, for me, were the chapters highlighting small town business success stories. In these days when big multi-national corporations dominate the news, it’s good to see someone trumpeting the achievements and dedication of people who have started and grown companies in rural America.

You can learn more about the book at their website at, or click the link below to see the book on Amazon.

Small Town Rules: How Big Brands and Small Businesses Can Prosper in a Connected Economy (Que Biz-Tech)

A Model for Change

August 20, 2018
CommunityDevelopment OrganizationalDevelopment Professional

Change is constant – we all deal with it, we all complain about it. We all do it. In a 2008 study titled “The Enterprise of the Future”, IBM surveyed over 1,000 CEOs around the world. 83% of those surveyed said they expect their organization to undergo substantial change. But only 61% of those executives believe they have managed change successfully in the past.  Why the disconnect? If change is so constant, why are we so bad at it?

Take a Systems View

July 20, 2018
CommunityDevelopment OrganizationalDevelopment Professional

Do you ever have trouble getting your living room temperature just right? It gets cold outside, so you bump the heat up. Whoops, too much, now you’re too hot. Down with the thermostat. Wait, now it’s freezing, turn up the heat! Cycle after cycle, until finally you get it dialed in just right. Now you can fire up the TV and binge-watch your favorite show. Congratulations, you understand systems thinking – that’s it in a nutshell.

Oneida Nation Social Media Day

June 7, 2012
Professsional Technology SocialMedia
Marketing Technology
Today I’m in Green Bay, Wisconsin speaking with folks from the Oneida Nation about social media analytics. You can find the resources for my talk here.
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