Dennis Deery

Designing for Growth - Book Review

May 12, 2012

Designing for Growth: A Design Thinking Tool Kit for ManagersDesigning for Growth: A Design Thinking Tool Kit for Managers by Jeanne Liedtka

My rating: 5 of 5 stars

This book is a good introduction to applying design thinking principles to business. While it’s focused mainly on business growth, I think it can easily be applied to any facet of business.

Design thinking entails a set of skills different from what most business people use on a daily basis. The authors lay out an easy-to-follow set of steps that can be applied to any business problem. The steps walk the users through soliciting ideas from a wide-ranging group of people and using those ideas as building blocks for creating something new for their business, be it a business process or a new product.

As a wanna-be designer, I found the authors’ approach to be easy to understand, I can definitely see how I’ll make use of some of their suggestions on my own projects.

Buy this book on Amazon: Designing for Growth: A Design Thinking Toolkit for Managers (Columbia Business School Publishing)

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